ESSENTIAL DATES
Early registration deadline: 
17 March 2014
Registration deadline: 
23 April 2014
Course dates:
8 - 9 May 2014

 

 

View Programme

 

            

 

For enquiries, please contact Yi Ping at

E: yiping.soh@haymarket.asia

T: (+65) 6579 0556

 

 

 

 

Organised by

 

 

In association with

 

 

Founding Partners

   
   
   
 

 

Supporting Organisation

Introduction

8-9 May 2014, Singapore

 

What is MarketingWorks?

 

MarketingWorks is a course designed specifically for clients and agency members offering them the

opportunity to gain hands-on experience in developing marketing plans and communications briefs with the guidance

and mentorship from senior and experienced marketing directors and agency leaders.

 

The philosophy behind this workshop is to inculcate a spirit of collaboration between clients and their agency

partners. It’s our belief that the best work comes out of an effective partnership where both parties understand

each other and appreciate one another’s strengths.

  

How it works?

 

The workshop will be made up of 8 - 10 expert Regional Marketers and Agency leaders who will act as mentors

and coach delegates, providing them with the critical insights and the in-depth knowledge to hone their marketing

skills. Our mentors are leading industry experts from various industries and disciplines bringing with them their unique

strengths and varied individual experiences.

 

A common brief will be provided to every team with the ultimate aim of developing:

 

1) A marketing plan for management

 

2) A communications brief for the agency.

 

Teams will include a mix of client-agency pairs. Delegates will gain understanding of the holistic marketing planning

process, starting with the business problem. The teams will need to present a detailed marketing plan covering all

the various stages of marketing leading up to the communications brief. Each team will have to present their work

on the second day of the workshop to a judging panel comprising of team mentors. The workshop is a residential

2 day training Course which includes one hotel night.

 
        
 

What will you learn on the course?

 

1) Agency-Client collaboration for better working process and outcomes

 

2) Understanding client’s business problems and marketing challenges

 

3) Leveraging research and consumer insights

 

4) Developing a communication plan to address the business and marketing issues

 

5) Writing an inspiring creative brief for the agency

 

6) Presenting your work with flair